HVAC Catalog Design


Printed quarterly catalog for Daikin Distribution HVAC Parts & Supplies.

What we did

We partnered with Daikin’s Distribution to create and put into production a visual overhaul of the entire catalog for Parts Supplies & Accessories to better serve their customers and support sales staff.

How I contributed 

  • Concept Generation
  • Information Architecture
  • Visual Design
  • Project Management
  • Production Ready Layouts
We made a tight grid where we could fit a variety of products onto a page without losing the identity of each product group’s brand and visuals.
Once the design was complete it was prepped for production where 4 national variations of the catalog are made with custom parts offerings.
Page layouts were labored over to find a clean more product visible view while still having a dense offering on each page.

Daikin / Goodman

Manufacturing & Industrials

Editorial Design


Project Team
Zach Hallum
Design, Layout, Project lead

Paul J
Co-Creative Director

Tim M
Creative Director

Sami E